Anti-Bullying Campaign lacking Call for Action

The ad made by Goodby Silverstein and Partners for this anti-bullying campaign fell short when it came to the behavioral level of the Hierarchy of Effects. I believe this is the case for a number of reason. The ad was a cartoon type ad that showed a little boy being bullied in person and online. […]

https://jour3900takemotoa.wordpress.com/2016/04/23/anti-bullying-campaign-lacking-call-for-action/

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